Fiore Deodorante

Fiore Deodorante Naturale is a startup natural deodorant brand with a passion for providing fresh and effective deodorant solutions. The brand name, "Fiore," meaning 'flower' in Italian, represents their commitment to natural ingredients and the beauty of nature.

Objectives:

1. Refresh the brand identity to appeal to a young and vibrant audience, reflecting natural beauty.

2. Develop a unique and trendy color palette that breaks away from conventional organic colors.

3. Create eye-catching and elegant packaging designs for three distinct scents.

4. Design a fresh, chic, and youthful aesthetic to stand out in the market.

5. Extend the new brand identity across digital platforms for a cohesive online experience.

6. Increase market visibility and brand awareness to drive sales and loyalty.

Brand Values

Creative Considerations

Emphasize natural beauty with floral illustrations, utilize a trendy color palette for a young audience, design product-centric packaging showcasing natural ingredients, and feature lifestyle images of confident women. Use custom icons for scent recognition, balance fonts for readability and style, and create an engaging website with animations. Develop social media graphics and eco-friendly messaging, maintaining brand consistency across all touchpoints. Consider sustainable packaging materials and gather visual inspirations through a mood board to create a compelling and unique brand identity that stands out in the natural deodorant market.